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About Us

About 10X Your Capital Raise

There’s a proven formula for raising capital.

Hi, I’m Lance Pederson! I’m a real estate entrepreneur and Co-Founder of 10X Your Capital Raise, where we help real estate operators and lenders, just like you, to raise more capital.

Speaking of which…I bet you got into real estate because you love doing deals but you find yourself constrained on capital and aren’t sure where to go from here….

Whatever frustrations you’ve got, I totally understand. Believe me, I’ve been there myself.

In my time as a real estate entrepreneur, I’ve helped architect over 200 funds and grew my own private equity firm to over $300 equity under management. It wasn’t an easy process, and throughout my career, I’ve been attempting to perfect the process for raising capital.

After years of trial and error, I’ve developed and perfected a repeatable process for attracting new investors and raising capital at will. This formula works in all economic environments and continues to raise hundreds of millions of dollars, year after year.

I’ve been lucky enough to make a living investing in real estate and, more importantly, sharing my knowledge and experience with hundreds of the top real estate operators and private lenders in the country, who’ve achieved amazing results using my proven processes…

I have a passion for teaching, and I so badly want to help you avoid all of the different mistakes I’ve made while scaling up my own real estate fund.

In spring of 2024, I teamed up with Scott Corbett and the team at Lightmark Media to create 10X Your Capital Raise. Scott and his marketing agency have been working with private equity real estate entrepreneurs since 2012 and have helped raise over $1B+ of private capital.

With a combined vision, we created 10X Your Capital Raise as a means to provide real estate entrepreneurs with everything they need to succeed. We’re on track to have helped raise over $175M in 2024.

Want to see if our program is right for you? Click here to get all the details.